The impact Advertising has on brand preference for consumers in the Essay

The impact Advertising has on brand preference for consumers in the mobile phone market - Essay Example While each component had its role in forming the marketing strategy, promotion essentially meant reaching out to the customer through advertising and media campaigns. In today's world 'promotion' field has been further widened by renaming it as marketing communication. Such a communication now forms a crucial part of managerial activities. This study is an effort towards analysing the mobile phone market in general and to what extent advertising or marketing communication activities help in building brands, creating brand loyalties, increase in sales, cutting costs etc. How customer perceptions have changed over the years towards going for a product which is seen all over the media space, fliers, signboards etc. will form the cornerstone of preparing marketing strategies for any company. Mobile phone market comprises of a range of brands offering a variety of features at affordable prices, depending upon the requirements of the customer, the market potential and other factors like, l ocal taxes, liberalisation policies etc. To what extent the customer's opinion gets influenced by running advertisement campaigns and how the balance is tilted by celebrity endorsement or the brand ambassadors will be studied through this paper. Technology is also a critical factor while reaching out to the customer. The advancements in technology has also come out with innovative ideas to reach out to the customer. ... The process of globalisation and liberalisation has resulted in uniformity of policies all around the globe, thus providing room for adopting the learning's from one type of market into another. The rapidly changing market dynamics though have kept the companies on their toes. Kotler (1974) termed marketing as a set of human activities directed at facilitating and consummating exchanges. Advertising helps in influencing the consumer behaviour. While on the one hand the competition helps the consumer in getting worth of the spending, and consumer has a range of alternatives to chose from, companies too have come out with innovative ideas to reach out to the consumer with their products and brands. While analysing the rapidly changing marketing scene, Peircy (2002) terms the emerging scenario as complex, confusing, and paradoxical. The mobile phone market is full of alternatives available with whole lot of features at attractive prices. This has led to a state where mobile phone compan ies are trying to include as many features into the small gadget and convert it into a workstation or computer which can be used for talking, listening radio programmes, watching movies, storing mp3 songs and of course in the form of a phone as well. At times, it appears the advertisements tend to confuse a general customer, with so many brands around. It is indeed a very difficult choice for an average consumer to be able to figure out his/her exact needs and look for the appropriate gadget. How advertising helps or complicates toward facilitating such choices is what matters for the ad-makers worldwide. 4. Aims and Objectives My project shall aim to test the following -

Legal Memo Essay Example | Topics and Well Written Essays - 2000 words

Legal Memo - Essay Example These references were used to facilitate the research process. Relevant case law was found and applied to the case study. First an executive summary of the case was the introduction, followed by facts, issues, conclusion, analysis, and another conclusion. Legal Research and Writing Legal Memorandum Fall, 2009 Memorandum [Word Count: 1530] To: Partner From: Lawyer Date: October 24, 2009 RE: Potential Remuneration for Emotional Distress and Child Support Introduction You have asked me to prepare a memorandum analyzing the circumstances regarding the potential remuneration for emotional distress and child support paid under the guise of paternity fraud. The primary parties involved are Brad and Tanya Simpson. The main issues of this legal analysis are: 1) if emotional distress was caused to Brad, does he have any recourse to sue for damages; and 2) if, through Tort of Deceit, Brad has any recourse to incur financial gain from having paid child support in a case of what can only be described as paternity fraud. The main area of law is torts. For the purposes of this memorandum, the research methodology was limited to an analysis of the authorities you provided in conjunction with your initial request. Facts The client is Brad Simpson. He and Tanya Rogers were married in June of 1996, on Fraser Island, in Queensland. In July of 1997, Tanya gave birth to their first child, a boy named David. In November of 1998, Tanya gave birth to a second child, a daughter named Lisa. A third child, a boy named Rod, was born in February 2000. Brad was named as the father on the birth notification forms for all three children and had signed off as such when Tanya presented him with the forms. Brad and Tanya always had a tumultuous relationship. They regularly had...The main area of law is torts. The client is Brad Simpson. He and Tanya Rogers were married in June of 1996, on Fraser Island, in Queensland. In July of 1997, Tanya gave birth to their first child, a boy named David. In November of 1998, Tanya gave birth to a second child, a daughter named Lisa. A third child, a boy named Rod, was born in February 2000. Brad was named as the father on the birth notification forms for all three children and had signed off as such when Tanya presented him with the forms. Brad and Tanya always had a tumultuous relationship. They regularly had massive fights and Brad would end up spending many nights sleeping on the couch. Tanya was often distant and both seemed to struggle with raising three small children. The couple decided to separate in January 2001. The marriage was dissolved in 2008. After the separation, Tanya applied for child support payments. Brad began making these payments in respect of all three children. These payments continued for the next seven years, until 2008. In 2006, Tanya had informed Brad that she had an extra-marital affair around the time she became pregnant with the second child.